Wednesday, March 19, 2014

EverythingDogBlog #139: De-Lightful Dog Logos

How Operation Paws for Homes (OPH), a dog rescue in the mid-Atlantic region, got their branding

EverythingDogBlog #139: Operation Paws for Homes

Last week we shared the story of the Operation Paws for Homes (OPH) logo. This week we follow up with the story of how they decided on their story-telling masthead. So, check them out at!
Operation Paws for Homes (OPH) – The Masthead
Liza Hamilton, Operation Paws for Homes’ logo designer, also built the masthead on OPH’s home page (and above). Liza humbly says she simply brought the concept of OPH's founder's (Jen Dodge) vision to life.

This time, OPH wanted a series of scenes, a story telling about a dog rescue and an adoption – told entirely in silhouette. It took many hours of experimentation to realize this vision.
Shelter Life
The first scene - of black, white and grey “knock-outs” – without color – represents the depressing, colorless circumstances of a shelter.
Leaving the Shelter
The next scene is emotional: a volunteer carrying the dog out of the shelter to freedom.
Finally Home!
The final scene depicts the dog and his forever home, again surrounded by that blue sky that you find in the logo.
A “Moving” Story!
The masthead actually is the story of OPH and is shown in theirYouTube documentary “600 Miles Home,” because it is the story of all of OPH’s rescues. In viewing this short (13 minutes) documentary, you will see how the masthead fits perfectly with the logo.
(This article first appeared on on 17 March 2014.)
For more information on how you can help OPH help dogs find their forever homes, check out Operation Paws for Homes

No comments:

Post a Comment