Wednesday, March 12, 2014

(Nearly) Wordless Wednesday: De-Lightful Dog Logo

EverythingDogBlog #138: Operation Paws for Homes
(How Operation Paws for Homes [OPH], a dog rescue in the mid-Atlantic region, got their branding)
This week we share the story of the Operation Paws for Homes (OPH) logo and next week will follow up with how they decided on their glorious masthead. In the meantime, check them out at!
Operation Paws for Homes (OPH) – The Logo

Liza Hamilton, logo designer, began volunteering with OPH when the rescue was brand new, before they had a logo: this became one of her first missions - to create branding so OPH would stand out and look like the professional organization that they are.
OPH wanted a logo design incorporating all three themes in their name (operation, paw, and home).
For operation they decided on a circle with stars like a military operation logo because OPH has many military veteran volunteers.
“Paw, Home”
Next the logo needed something for paw and for home, so Liza explored how to make them work together through black and white “knock-outs.” She wanted the paw inside the home, since OPH places dogs in homes.
Completing the Story
The result looked good, but the logo still felt a little incomplete. OPH then realized that the paw needed a DOG inside the house, too. The dog in the paw suddenly made the paw almost look like a doorway within the home, which OPH really loved.
Light blue in the color palette represents the blue of the sky -something dogs in shelters don’t always see.
And finally, encircled around this loving home is a sky full of stars.
The black and white of the house, paw, and dog convey a nice bold modern feeling that stands out and attracts savvy adopters and volunteers who enjoy hip modern designs.
Don’t you agree?
(This article first appeared on on 12 March 2014.)

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